It's a Boy, Girl Thing! | Page 20

The importance of men in the movement against gender inequality Fortunately, in the last decades, men began to participate in the movement against gender inequality. Nowadays many people, men and women, from all over the world are combating gender inequality. In the movement against gender inequality, men are of crucial importance, according to UN Women. On September 20th 2014, they started the HeForShe solidarity campaign. The goal of the HeForShe campaign, is to engage 1 million men by July 2015. The HeForShe campaign focuses on discrimination and violence against women. However, as UN Women states on www.heforshe.org: ‘’Gender equality is not only a women’s issue, it is a human rights issue that requires the participation of men. Men have to take action against all forms of violence and discrimination faced by women and girls.’’ “Initially we were asking the question, ‘Do men care about gender equality?’ and we found out that they do care,” said Elizabeth Nyamayaro, senior adviser to the executive director of UN Women. “Then we started to get a lot of emails from men who signed up, who now want to do more.” HeForShe’s accomplishments so far and its aims for the future In less than a year the campaign has made relatively good progress with over 306,000 and counting men having signed up to the campaign as well as millions of US dollars having been donated towards the cause. It has also gained the support of many notable celebrities including Harry Styles, Russell Crowe and Forest Whitaker who said that ‘empowering women empowers us all’. Barack Obama has come out to support the campaign too, stating that ‘lifting up women will not only lift up the US economy; it would also lift up the country’. In September of 2014 the HeForShe’s campaign launched its second initiative, entitled IMPACT 10x10x10, in Davos at the World Economic Forum. Through this program, the campaign aims to engage with at least 10 governments, 10 corporations and 10 universities on a global scale to address their approaches to gender inequality. By engaging with governments and corporations it is hoped that women will gain equality politically and economically by 2030. One such corporation that has become involved is Unilever, the world’s third-largest consumer goods company headed by the CEO Paul Polman. Currently 43 per cent of the corporations managers are female but it aims to reach parity by 2020. Meanwhile including universities will further accelerate the process of equality. The University of Leicester is one of the 10 universities and has stated that it aims to achieve 30% representation of women in professorships by 2020, an increase of 1.5% per annum. It has also announced a plan to establish an annual prize for exceptional work in the advancement of gender equality for students and faculty. The campaign continues to grow and grow. As recently, on the 5th of May the University of Waterloo joined the IMPACT10x10x10 initiative being the 30th university to do so. Furthermore with feminist issue appearing in the news more 20