2017 PULSE EDITORIAL CALENDAR , CONT .
AUGUST
Pre-Conference
• PDS Speakers
• Sponsor Highlight
• ISPA Award Recipients
• Conference Map
EXPANDED DISTRIBUTION : 2017 ISPA CONFERENCE & EXPO PRE-CONFERENCE
EXPANDED DISTRIBUTION : EAST COAST ISPA MEDIA EVENT
PULSE ADVERTISING
SEPTEMBER
Marketing
• Boot-strappers ’ Tips : Marketing on a Shoe-String Budget
• Design Ideas : How to Update Your Spa ’ s Interior
• Treatment Focus : New Anti-Aging Treatments
OCTOBER
On-Site Edition
• Innovate Award
• General Session Speakers Highlight
• Treatment Focus : Cutting-Edge Spa Treatment Technology
ADVERTISING SUPPLEMENT : EXHIBITORS ’ HIGHLIGHT
EXPANDED DISTRIBUTION : 2017 ISPA CONFERENCE & EXPO ON-SITE
NOVEMBER
Global and Beauty
• Global Consumer Trends
• Spa Fashion : What ’ s Trendy in Apparel , Footwear and Accessories ?
• Treatment Focus : Medical Spa Treatments and Demands
DECEMBER
Post-Conference Edition
• General Session Recap
• Expo Highlights
• PDS Takeaways
ADVERTISING SUPPLEMENT : NEW PRODUCT RELEASES FOR 2018 ( LOOKBOOK )
2017 PULSE RATES
AD SIZE |
1X |
3X |
5X |
10X |
SPECIAL EDITIONS |
FULL PAGE |
$ 2,600 |
$ 2,470 |
$ 2,340 |
$ 2,080 |
$ 3,120 |
BACK COVER ( INSIDE OR OUTSIDE ) |
$ 3,120 |
$ 2,970 |
$ 2,800 |
$ 2,500 |
$ 3,750 |
DOUBLE PAGE SPREAD |
$ 5,200 |
$ 4,940 |
$ 4,680 |
$ 4,160 |
$ 6,240 |
½ PAGE |
$ 1,900 |
$ 1,805 |
$ 1,710 |
$ 1,520 |
$ 2,280 |
SPECIAL SUPPLEMENT |
$ 650 |
n / a |
$ 585 |
n / a |
n / a |
2017 ISPA EXPOSURE GUIDE
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