INTRODUCTION If you’re looking to arm yourself with tools to be successful, here’s your toolbox For over 25 years, the International SPA Association has been the hub of the spa industry. Membership success is not only ISPA’s top priority—it is the motivation that drives the ever-renewing educational and networking initiatives that industry professionals love. ISPA opens the door for innovative products and brands to connect and achieve the highest level of exposure possible, en route to a more successful and close-knit community of professionals devoted to the spa world. This guide outlines unique ISPA exposure opportunities developed to help businesses connect their brand with influential buyers within the spa industry. There are so many opportunities offered to you that one of them is bound to pique your interest.