Island Life Magazine Ltd October/November 2014 | Page 105

PROPERTY

Booking self-catering holidays
on the Island, from the Island...

B

ased in the
Shanklin offices
of Hose Rhodes
Dickson a dedicated
department, branded
Island Holiday Homes,
secures well over 1,000
holiday bookings a year.
The local knowledge of
the team, together with
the friendly service delivered, affords
the home owner the advantage of the
Island Holiday Homes’ team being
able to promote both the Island as
a destination and individual client
properties to would-be Island visitors,
using first-hand knowledge and
experience.
Marketing is key to the success of
securing bookings and accordingly,
Island Holiday Homes invests
considerably in ‘off-Island’ marketing,
search-engine optimisation, glossy
publications and social network media.
Island Holiday Homes are also able
to provide bespoke marketing, such as
promoting ‘special offers’ that any client
can request and discuss with the team,
and in order to meet ever changing
market demands and conditions, such
bespoke marketing can be on-line and
distributed within 24 hours.
With the view of incentivising Island

visitors to book through
Island Holiday Homes,
discounted car ferry fare
rates are passed on to
the visitor and equally
to assist its clients,
subscription discounts
have been negotiated with
VisitEngland’s property
grading scheme and official
destination websites, which are, in the
same way as the discounted ferry fares,
passed on to the home owner.
Together with all that Island Holiday
Homes does to promote its clients’
properties in the mainstream, clients
appreciate the flexibility of our service.
Unlike most other holiday letting
agencies there are no restrictions on
periods that clients can book-out their
property for their own use and with a
personal login to our on-line booking
system, it's easy for the property owners
to view and keep up to date with their
bookings.
There are self-catering letting agents
and there is Island Holiday Homes. To
discover the difference between the two
and find out why so many of the Island’s
holiday home owners are joining Island
Holiday Homes call [phone]
and speak with Cynthia or Anne-Marie.
www.island-holiday-homes.net
www.visitilife.com

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