Island Life Magazine Ltd October/ November 2012 | Page 22
ADVERTISING FEATURE
BoConcept is pure
danish quality
It began in a small factory in the small
Danish town of Herning 60 years ago, when
craftsmen Jens Ærthøj Jensen and Tage
Mølholm began creating functional design
furniture. As their reputations quickly grew
they subsequently founded BoConcept.
The tradition for high-quality craftsmanship
combined with functionality and simplicity
was the key factor for success, and now
BoConcept can boast a global retail furniture
chain with more than 250 franchise-driven
Brand Stores and 90 Studios in more than 50
countries - the nearest to the Island being in
Bournemouth.
For BoConcept being urban-minded means
lots of energy, modernity as well as a great
simple need to feel at home is just as
passion for design and trends. Inspired by
important in Shanghai or Berlin as in New
urban life across the globe, BoConcept offers
York, Copenhagen or here on the Island.
ideas and solutions for compact living space
So let great Danish craftsmanship, urban
and allows good design and functionality
design and your everyday need for functional
to go hand in hand; whether you are
furniture unite your home.
customising a modular sofa, or a wall system
to suit your individual needs. BoConcept
strives to assist their valued customers all
the way with its Design Consultants and
Interior Decorators offering a dedicated and
professional service to help achieve stylish
BoConcept has never lost sight of its roots,
Indeed, BoConcept home furnishings are
as the manufacturing of most of its furniture.
created for peopl e who love design, energy
Ambitions remain as high as ever with
and the hip in all aspects of life. They offer
BoConcept working to create good, honest
customised, co-ordinated and affordable
and useful designs for the urban-minded
design.
BoConcept’s design team consists of
22
and functional solutions for the home.
with Denmark still the base for design as well
customers.
Customised because their products can
be fitted to the dreams and needs of their
Danish and international designers, and its
customers. Co-ordinated because every
suppliers come from other parts of the world
little detail has been considered. Affordable
who have been carefully hand-picked and
because we want to spoil our customers by
certified.
giving them great value.
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Great designs have no boundaries. The
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