Island Life Magazine Ltd October/November 2011 - Page 125

BUSINESS and entertainment deals have boosted traffic from the Island to the mainland. With two of the major UK festivals held on the Island, a strategic approach to providing the best possible transport solution for festival customers has been in place for the last two years. Using a temporary electronic signed queue process kept waiting time for the festival visitors down to an average of 20 minutes and with professional entertainment at the terminals, customer satisfaction has reached an all-time high. Looking after Hovertravel's regular travellers and commuters, when the volume of visitors to the Island peaks is the other essential requirement. Priority boarding is a facility which is available constantly at Hovertravel, but over the Festival and Bestival weekends it assures Hovercraft’s regular customers that their service is still available for them. Neil Chapman added: "Our customer mix at Hovertravel covers a huge range encompassing the occasional to the frequent, the tourist to the business person and UK to international visitors. By evolving our operation to adapt to these customer needs, like the hourly winter timetable which covers off-peak, middle of the day services, we have been able to grow our market share, achieving the highest figure in the company's 47 year history." Another advantage when arriving at Southsea is that the Hoverbus picks up passengers at the terminal to take them to The Hard/Gunwharf Quays, Portsmouth Commercial Stand C and Portsmouth & Southsea Station. Check the Hovertravel website for timetable changes from November 1 to March 31. www.visitislandlife.com 125