Island Life Magazine Ltd October/November 2011 - Page 124

BUSINESS Hover so special Spectators gather every day to witness a sight that has been synonymous with Ryde seafront for almost five decades. The unmistakable roar of the engines, the gentle elevation and the deft manoeuvre that sees the hovercraft leave its berth and head across the Solent to Southsea. With such history, Hovertravel has a rare pedigree and occupies a special place in the hearts of most Islanders, while fascinating the hundreds of visitors who gather to watch the moment. Added to this sense of proud ownership is the iconic status of the hovercraft; invented on the Island and run from the Island since 1965. Against that backdrop, developing a business which serves 21st century business and leisure requirements needs a sensitive touch. Neil Chapman, managing director at Hovertravel, explained: "Over the past 18 months we have introduced our late services and new boarding procedures. All of us at Hovertravel have also adopted a more customer-centric focus for each and every task." Operating later into the evening has allowed Hovertravel to approach a range of commercial partners, who in turn could assist with creating promotional packages for Island residents. One such success has been with Gunwharf Quays. Following on from a historic visit for the hovercraft into Portsmouth harbour, shopping Hovertravel, Ryde TEL: 01983 717700 EMAIL: 124