Island Life Magazine Ltd October/November 2010 | Page 157
Jacky Cook used to stand behind the bar of
place to market the range of clothing, and
her Island pub. But in a somewhat surprise
what was only their second shop, following
change of career, she now invariably finds
on from the original at Market Harborough,
herself sitting behind the wheel of a 28ft
was opened here, with Jacky and Richard
lorry.
trading from premises in Cowes, close to the
It is all part of a job that sees Jacky and
her husband Richard travel from the Island
Red Jet terminal.
A meeting was arranged “Tom asked us
to virtually all areas of the mainland, visiting
to find a shop, which we did, and then he
shows and exhibitions to display their huge
brought down a lorry load of stock and
array of Joules clothing.
all the shop fittings. That is how it began,
Jacky and Richard have had the Island
and since then it has gone from strength to
franchise for Joules for the past nine years,
strength,” said Jacky, who along with Richard
and although they have shops in both
ran the Culver Haven Inn on Culver Down,
Newport and Cowes, Jacky in particular
and the Snooty Fox pub in Brading before
spends a lot of time at mainland events.
embarking on this venture.
She said: “We used to have horses and
“Now we do around 40 outside events
compete on the mainland, and at the time
on the mainland each year, beginning
Joules were quite a small company, and their
with point-to-point meetings in March
main business was having trade stands at
and continuing through to November. The
major equestrian and agricultural shows.
furthest we went this year was Southport
That is how it began, specialising in t