Island Life Magazine Ltd November/December 2005 | Page 40

BEAUTY
Below:
Liz Earle (left) and
Kim Buckland (right)

Kim and Liz knew that this promise would be far
easier to live up to in the comparatively tranquil,
relaxed setting of the Island, than in the hectic, nons t o p r u s h o f L o n d o n . S a y ’s K i m “ To o f f e r r e a l l y g o o d
service, you have to have people with both the right
attitude and the time to really listen to customers and
fortunately the Island has proved to be a rich source
o f f r i e n d l y, w e l l - q u a l i f i e d p e o p l e ” .
T h e c o m p a n y ’s s i m p l e f o r m u l a o f e f f e c t i v e n a t u r a l
ingredients and easy to use products that suit
e v e r y b o d y, h a s p r o v e d t o b e s o p o p u l a r t h a t i t i s
g r o w i n g r a p i d l y e v e r y y e a r. T h e r e a r e n o w o v e r 1 7 0
people in the team and there are openings for several
m o r e . D e s p i t e s e l l i n g m a i n l y b y m a i l - o r d e r, t h e
c o m p a n y ’s o w n s m a l l s h o p – U n i o n - i n R y d e , g e t s
around 10 thousand visitors a year with many
customers travelling hundreds of miles, from all over
the country just to visit them. In fact such is the
i n t e r e s t i n t h e I s l a n d f r o m t h e b r a n d ’s c u s t o m e r s t h a t
the company decided to write and produce a guide to
the Island that it sends to customers who want to
v i s i t f o r t h e f i r s t t i m e . T h e i r u s e r- f r i e n d l y w e b s i t e
( w w w. l i z e a r l e . c o m ) c a r r i e s u p - t o - d a t e h i g h l i g h t s o f
local events, travel details and lists recommended
attractions.

Proof it Really Is
a Beautiful Island,
as Liz Earle Naturally Active Skincare
Celebrates 10 years of Success…

G i v e n t h e I s l e o f W i g h t ’s o w n u n i q u e b e a u t y, i t w a s p e r h a p s
“natural” that when two close friends decided to move away from
the capital and base their fledgling beauty business on the
I s l a n d , t h a t i t w o u l d g o o n t o t h r i v e a n d b e c o m e t h e U K ’s b e s t
kept beauty secret.
Leading broadcaster and beauty expert Liz Earle, and her
b u s i n e s s p a r t n e r K i m B u c k l a n d , c o - f o u n d e d t h e i r m a i l - o r d e r,
“naturally active” company in 1995 and the pair decided to make
t h e I s l a n d t h e h o m e o f t h e c o m p a n y a l m o s t i m m e d i a t e l y. T h i s
k e y d e c i s i o n p r o v e d t o b e a r e a l p l u s p o i n t f o r t h e c o m p a n y.
F i r s t l y, t h e o u t d o o r l i f e o n t h e I s l a n d w i t h i t s a c c e n t o n h e a l t h
a n d w e l l - b e i n g s e e m s t o m a t c h t h e c o m p a n y ’s p h i l o s o p h y o f
c r e a t i n g a f f o r d a b l e p r o d u c t s t h a t g i v e h e a l t h y, g l o w i n g s k i n , n o
m a t t e r w h a t a g e o r s k i n t y p e y o u a r e . T h e I s l a n d ’s c o l o u r s e v e n
inspired the calm pastel tones of the packaging, which seems to
l o o k s o a t h o m e i n j u s t a b o u t e v e r y o n e ’s b a t h r o o m . S e c o n d l y,
c e n t r a l t o L i z a n d K i m ’s i d e a f o r a “ b e a u t y c o m p a n y w i t h a
difference”, was their insistence that they would always offer
t h e i r c u s t o m e r s t h e v e r y b e s t v a l u e a n d s e r v i c e . I n s t i n c t i v e l y,

40

The website isn’t the only feature of the company to
win awards. In fact, the Liz Earle Naturally Active
Skincare team can point proudly to numerous awards,
for the quality of service it provides, for the
newsletters, and of course for the skincare range
i t s e l f . T h e b r a n d ’s m o s t p o p u l a r p r o d u c t , t h e f a m o u s
Cleanse and Polish Hot Cloth Cleanser is an award
winner in its own right! It has not only been voted
best beauty product in countless magazine awards,
but has also notched up well over three million sales
on its own.
With the colder weather fast approaching, the thought
of a Hot Cloth Cleanser sounds like a real treat, not

Below:
Naturally active skincare
Daily essentials Autum/Winter kit
£30.70