Island Life Magazine Ltd November/December 2005 | Page 34

FASHION
who knows that casual wear can still be smart and elegant – and also
likes to know that she won’t be forever bumping into other women
wearing the same chain store clothes!
“We pride ourselves on being an individual fashion shop” says
Rosemary, who travels to London regularly to select her stock from
the design houses. “In some ways we offer the style and flair you
would find at somewhere like John Lewis. I think that’s why people
are often amazed when they come in for the first time”.
From working women to busy mums or “ladies who lunch”, the Four
Seasons customer is one who puts quality and style above fickle,
“here today, gone tomorrow” trends.
As we are all aware, it can often be false economy to buy cheaper
chain store clothes that quickly look dated or do not wash and wear
well, when for a few pounds more, it’s possible to buy beautifully,
well-cut alternatives in quality fabrics that will give better and
longer service.
Continental women have known this fashion trick for decades – the
art of mixing and matching classic, good quality pieces to achieve a
totally individual look.
If you have never visited Four Seasons before, why not pop along for
a browse and a “dressing-up” session? You’ll find staff more than
accommodating, and advice is on hand if you’d like it.
The old-fashioned customer service at this shop also means that
even if your size is not available, they will try their best to obtain
the item in your size.
Photo location: Our thanks to The Priory Bay Hotel, St Helens.

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