ADVERTISEMENT
Spreading the word !
localLife is a new , refreshing lifestyle magazine which has far reaching possibilities for the Isle of Wight
LocalLife is a brand-new and exciting lifestyle magazine which will be launched August 2016 . Initially localLife magazine will be distributed throughout the Isle of Wight and Hampshire . Each issue will include interesting editorial , features and more . Within every issue of a localLife magazine we plan to insert a full page advertisement promoting the Isle of Wight . Tourism on the Island is having a bit of a tough time at the moment so initially localLife will include content that bridges the gap between the Isle of Wight and Hampshire . The future plans are to roll editions of the magazine out along the South Coast thus promoting the Isle of Wight as a destination to come and visit . This will encourage people to experience all the Island has to offer . It ’ s a well known fact that visitors look to the Isle of Wight as a short trip destination , perhaps visiting for the day or a long weekend . localLife aims to directly appeal to both these potential visitors and business owners . The Isle of Wight and Hampshire edition will feature local interviews , places to dine out , and will spotlight various locations for people visiting the local areas .
It ’ s not just tourists who wish to get away , locals also like the odd day away off the Island , so localLife will hunt out interesting places to visit and amazing restaurants to dine in , just a ferry ride and short drive away . However , we mustn ’ t forget local businesses , localLife gives them a wonderful opportunity to showcase what they have to offer . localLife will allow businesses to extend their catchment area and reach a much wider audience . Selling from business to consumer or business to business , localLife will introduce your company to a whole new audience . It will open new doors both sides of the Solent , as well as keeping local customers informed of what you are offering . The website will play an important role by spreading the message far and wide . Our online presence will become an important part of the jigsaw , the place our readers visit to view current and past issues of localLife magazines . Each area along the South Coast will have its own micro-site within our website . There will be wonderful opportunities for local
businesses to promote their services and products across the whole network thus reaching a wider marketplace . David Thornton , CEO of Visit Isle of Wight Ltd commented “ I like this initiative and think that it offers an opportunity to enhance and reinforce the image of the Isle of Wight in the minds of those who live close to our shores . We know that hundreds of thousands of short breaks and day trips are made from the South Coast , but there ’ s plenty of potential out there providing we can get our message across about how good the Island really is . “ Often , once people are hooked , they ’ re hooked for life , so showcasing our local life and explaining what ’ s special about the Island ’ s culture , food and drink , attractions and great places to stay looks like a winner to me . “ I was impressed with the vision behind the idea and feel that this could be a very effective marketing tool in the years to come .”
www . visitilife . com 17