Island Life Magazine Ltd June/July 2010 | Page 138

the rider

Island Life - June/July 2010

Members drive new look for the
British Horse Society
The British Horse

enthusiastic membership. The principles and standards on

Society is marking

which the Society is founded remain absolutely constant but

six years of

responding to change is essential if the BHS is to continue to

fundamental change

prosper.”

in its attitude and

“Our new logo, which will appear on BHS literature and

approach with

stationery from the end of April, is a significant and dramatic

the launch of a

change from the traditional style of the horse’s head logo

new identity. A

which we have used since 1947. Its fresh and contemporary

contemporary new

design, and the use of a strong deep red makes it distinctive

logo, a spirited

and powerful. We wanted something that would both have

horse silhouetted

impact and make a statement about the organisation as it is

in white against a strong red background with the tag line

now, rather than as it was in the past, and this logo certainly

“Fulfilling your passion for horses”, has been commissioned

achieves those objectives.”

to communicate the sense of energy, enthusiasm and