Island Life Magazine Ltd February/March 2017 | Page 91

That Italian Touch

There ’ s no doubt that customers at The Italian Touch return to the shop over and over again – but why ? What is it that makes the experience so special ?
At the heart of the business is a genuine desire to put customers first – a desire that ’ s reflected in everything they do , and which means that loyal customers are treated like part of the family .
In the three years since it was established on the Island , The Italian Touch has become a proud part of the Union Street community , where its imaginative window displays brighten the day for passers-by , a feel-good factor that continues inside . Its community involvement spreads further into Ryde and the wider island community , through involvement in local events and good causes , such as the Earl Mountbatten Hospice , Dementia UK , Admiral Nurse IW Appeal and the Island Women ’ s Refuge to name a few . This is in addition to the shop ’ s ongoing shopping bag re-use scheme that supports the British Red Cross . Regular customers soon become part of the Italian Touch ‘ family ’, with access to a friendly online community through Facebook , You Tube and Instagram , and a regular email newsletter with exclusive inside information , offers and news . These lucky customers also receive invitations to exclusive events , such as fashion shows , and private viewings of new collections . Perhaps the biggest reason that encourages customers to keep coming back is the warmth and care shown by the staff , with their friendly , expert advice , and going the extra mile with unique services such as a resident dressmaker to customize purchases . Often , the ideal piece can be found by staff after a careful hunt in the stock room – a veritable Aladdin ’ s cave full of hidden treasures - so talking to The Italian Touch girls is always worth your while .
The last , but by no means least , reason that customers keep on coming back is for the wonderful pieces they can always find to buy , including collections from Joseph Ribkoff that are exclusive on the island to The Italian Touch , along with hand-picked Italian collections that cannot be found anywhere else in the UK . All in all , it ’ s well worth a visit , but do be warned – once won ’ t be enough ! Find The Italian Touch at 52 Union St , Ryde , call 01983 565679 or visit www . the-italian-touch . co . uk
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