Island Life Magazine Ltd February / March 2016 | Page 87

FEATURE Caring with a capital ‘C’ F inding good, professional care for a loved one can be a fraught and stressful process for many families. They want the same level of care and concern for their relative that they themselves would provide - but often, work or other family commitments force the decision to call in outside help. That’s where one Isle of Wight care provider, Newport-based Charmes Care, comes into the picture, with its focus firmly on nurturing not just the clients in their care – but just as importantly, their 26 care staff too. Registered Care Manager Charmain Messenger – known as Charlie – says her philosophy is simple: “I believe that if you value your staff then they will care for the customers that much better. “Care staff need nurturing because they give out such a lot, and we pride ourselves on the way we treat our staff”. It was this dedication to high standards that led to her being a semi-finalist in the Influential Woman category of the Venus Awards, the so-called Working Women’s Oscars, earlier this year. Charlie, who has worked at the front end of the care service on the Island for 10 years before founding the company with husband Nigel two years ago, strongly believes in a team approach, and for that reason continues to do some of the care calls herself as well as heading up the office-base at Mill Court Business Centre. She admits her job can be all- consuming, since she’s frequently on call in the evening and weekends, but she’s says that’s all part and parcel of “not just meeting, but exceeding expectations”. Most of Charmes Care’s clients are elderly people living in their own home, but they also offer care to adults of all ages with physical or sensory disabilities. “We have grown rapidly in just two years” says Charlie, “mainly because I’ve delivered what I’ve said on the tin. “It’s about managing growth so you don’t take on more than you can cope with, and that will always be my approach. The needs of staff and customers will always come first”. www.visitilife.com 87