Island Life Magazine Ltd February/March 2009 | Page 79

GARDENING life USA learns the Wight way to grow lavender When the leader of the Western world need help, the Abbott brothers consulted their diaries The USA likes to be biggest and best at everything. So when the lavender farmers of its huge lavender-growing region were looking for some expert help, to where else should it turn but the Isle of Wight Lavender Farm? “We were asked to be key speakers at the International Lavender Conference of America,” says Paul Abbott, who with his brother Ruben runs the business. “We had 10 months notice, but it was still pretty daunting. At events in the UK you’d expect to speak for maybe three quarters of an hour. There, the key speaker speaks for an hour and a half! And that’s to an audience of 500-600 people.” It may seem surprising that America has even heard of the Isle of Wight, but the reputation of the Lavender Farm has grown hugely in recent years. Repeated success at Chelsea has established for the Abbott brothers a following among horticulturalists, reinforced by their determination constantly to come up with new ideas. “The president of the RHS (Royal Horticultural Society) said we were a great company to follow for our new ideas,” says Paul proudly. As well as four days of speaking at the conference, Paul and Ruben gave practical demonstrations and even after-dinner speeches in the evenings. “Those we made quite light-hearted,” said Paul. And he didn’t come across that much talked-of mismatch between the American sense of humour and our own. “I think they found us quite amusing,” he grins. The week-long conference took place in Sequim in Washington State, which Paul says is unlike anywhere he’d ever been. It is the principle lavender growing area for the whole of the USA, so there are about 30 or so lavender farms in a small area. Speakers are invited to speak on propagation, marketing etc. “We met up with a worldwide expert from Oregon State, as well as farmers from Norway. After hearing us speak people would say ‘Hey, can you pop down to see us in Texas while you’re over here!’ “ People from organisations of all sizes seemed to hang on the words of our Isle of Wight growers. “It was our propagation techniques they were really interested in. They’re way behind us in that respect.” In practical demonstrations about methods of cutting he used his characteristic humour to put his message across. “I took the Michael a bit, which helped people to really relax into it.” As well as imparting a lot of knowledge and expertise, the Abbott brother learnt something about growing in different climates, and they brought back a great little de-budding machine. More importantly to the nation, thanks to them the National Collection at Wisley has grown by about 30 varieties. Isle of Wight Lavender, Staplehurst Grange, Staplers Road, Isle of Wight PO30 2LU. Tel: 01983 825272 The Island's new funky radio station www.wightFM.com 79