Island Life Magazine Ltd August/September 2013 | Page 69

COUNTRY LIFE Breathing new life into vital rural mainstay Shows were once a mainstay of the rural community throughout the country and on the Island, an opportunity for the farmers to showcase their livestock and to compete in friendly rivalry with neighbours. Agricultural workers and school children were given a day off to go to ‘The Show’. In recent years the link between farms and the public has waned as supermarkets have become the source of most people’s weekly shop. We have all heard stories of children who don’t realise that milk comes from cows or meat from animals. That is why it was so good to see the Royal Isle of Wight Agricultural Society build on the success of 2012 and put on a very successful event this year. Fine classes of livestock, horses, carriages and agricultural machinery together with displays including hounds and falconry all came together to provide a real showcase of rural life on the Island. A few years ago it became fashionable to knock the County Show, not helped by some difficult years with foot and mouth disease and bad weather. But the new team in place deserve credit for breathing new life into this important Island event and demonstrating how volunteers can really work together to produce a tangible benefit to the community. The County Show will never rival those bigger shows on the mainland but its small, friendly atmosphere has always been part of its charm. The director of the CLA Game Fair earlier this year reminded us that these outdoor events, attended by millions of people each year, are the lifeblood of the rural economy and a shop window for thousands of small businesses who desperately need help in these challenging economic times. Sam Biles looks at how the resurgent Royal IW County Show once more showcases the best of the Island’s countryside. Aside from the Show, the Agricultural Society on the Island has, to its credit, re-established its links with the community assisting those who want to study in agricultural-related subjects and in working with schools to connect children once more with the rural environment. Farming and the countryside have changed beyond recognition in the last 70 years, but if we are to preserve our countryside and the communities who work there, then events such as these are a very important tool with which to do so. If you didn’t make an effort to attend this year, please try to lend your support and go next year. www.visitislandlife.com 69