Island Life Magazine Ltd August/September 2011 | Page 114

FASHION HEALTH & BEAUTY Summer hair Jaks Hair & Beauty, Newport TEL: 01983 524677 EMAIL: [email protected] www.jaksnewport.co.uk 114 www.visitislandlife.com During the summer months our hair can take considerable punishment from the suns UV rays, swimming and outside living. This often leads to dryness and damage, colour fade and loss of vitality. Whilst we have awareness of the effects of the sun in relation to our skin, we still have ground to make up when it comes to our hair and scalp. A simple rule of thumb is to apply screen to our hair when we do our skin or use the alternative cover of a hat or cap. Professional Care Tips: - Apply a sunscreen to your hair during sun exposure, especially in a hot climate. - When swimming in chlorinated pools or salt water, shower and drench the hair with clean water beforehand, this will dilute the damaging effects upon the hair, rinse/shampoo the hair immediately afterwards. - When shampooing the hair use warm water never hot water, this will result in less colour fade. We recommend and use 'Suncare' by Wella System Professional. - Increase your treatment regime allowing the hair a reconstructive treatment once a week and an essential in-salon treatment with every colouring/ technical service to replenish lost proteins and lipids. We recommend and use 'Alchemy' by Wella System Professional as our prescriptive in-salon treatment. "In short, the benefits from using a professional product can never be underestimated and will reduce costs of correctional services to repair damage. Care and rehydration products extend the life of your hair colour and haircut investment and their suitability guaranteed when sold by a member of our professional team," said Leigh Sargeant, Director.