Island Life Magazine Ltd April/May 2013 | Page 130

PROPERTY

Property issues with Richard Dickson of Hose Rhodes & Dickson

Customers sold on new
look for local Estate Agent
Richard Dickson
celebrates 50 years
as an estate agent see June edition of
Island Life

At a recent meeting at Hose Rhodes
Dickson one of my partners had the
temerity to suggest that perhaps our
image was beginning to look a little
tired.
So it was suggested that it might
be a good idea to rebrand and give
ourselves a fresh new look. We went
to several different design studios
and also via our website hosts we
undertook a survey of how we were
perceived in the market place.
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The result of all this research and
hard work was to come up with at
least 30 mock up boards made and
erected on a private road so we could
all undertake a walk/drive by. It is
not surprising that we ended up with
five different opinions. After a lot of
negotiation - we are estate agents after
all, so you would not expect anything
else - the end result is what you see
pictured and now displayed right
across the Island.

It has already had a dramatic effect
on our business profile with nearly
100 more boards being erected in
the recent past. Although one should
not judge a book by its cover, I hope
our revitalised branding shows that a
professional attitude with a modern
approach is what awaits inside our
offices, and of course we invite clients
to visit one of our offices to judge for
themselves.