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Island Life - April/May 2011
Photo: Nathan Maddocks
Nathan
appointed
to promote
luxury
self-catering
holiday
business
on the
Island
Blue Chip Holidays, one of the country’s
fastest growing luxury self-catering holiday
businesses, has appointed former Director
of Island Mortgage Solutions LLP, Nathan
Maddocks, as its new Portfolio Development
Manager for The Isle of Wight.
Nathan will be responsible for accelerating
the business’ high-end holiday home
acquisition programme on the Isle of Wight
and will be liaising directly with estate
agents, developers and home owners to
recruit four and five star properties for its
customers to stay in.
Commenting on Nathan’s appointment
Alan Taylor, Managing Director of the Blue
Chip Holidays, said: "2010 was our busiest
year to date and 2011 looks like it has all
the makings of another record-breaker. We
believe that now is the right time to bring in
a business heavyweight who can accelerate
our high-end holiday home acquisition
programme on the island.”
Commenting on his appointment Nathan
said: “Customers have clearly fallen in love
with holidaying in the UK, and the Isle of
Wight is proving to be one of our more
popular areas for booking requests.
This year alone bookings across our national
portfolio are already up 72 per cent on the
8
same period of last year. This bodes very
well for owners of second homes or long-let
properties that are looking to increase their
income by moving into the lucrative holiday
home market.”
Maddocks added: “Overseas uncertainty
caused by extreme weather conditions, air
strikes, ash clouds, poor exchange rates,
increases in air fares and fuel taxes have all
contributed to an increase in bookings. On
the back of this trend we predict a sustained
period of further growth where demand
for the cream of self-catering properties
could easily outstrip current supply in the
peak Summer weeks. To manage this, we’re
working hard to recruit the kind of high-end
properties that our customers are looking
for.”
Blue Chip Holidays’ aim is to expand its
portfolio from over 800 properties across
the South West, Wales and now the Isle of
Wight, to well in excess of 1,100 holiday
homes by the end of 2011. Owners
interested in finding out more about letting
their properties in the luxury self-catering
market can arrange a meeting with Nathan
Maddocks by calling 0844 7044987.
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