ISKCON South Africa Annual Report - 2014 | Page 4

2 1 * Intro - What is ISKCON The International Society for Krishna Consciousness (ISKCON), otherwise known as the Hare Krishna movement, includes five hundred major centers, temples and rural communities, nearly one hundred affiliated vegetarian restaurants, thousands of namahattas or local meeting groups, a wide variety of community projects, and millions of congregational members worldwide. Although less than fifty years on the global stage, ISKCON has expanded widely since its founding by His Divine Grace A. C. Bhaktivedanta Swami Prabhupada in New York City in 1966. ISKCON belongs to the Gaudiya-Vaishnava sampradaya, a monotheistic tradition within the Vedic or Hindu culture. Philosophically it is based on the Sanskrit texts Bhagavad-Gita and the Bhagavat Purana, or Srimad Bhagavatam. These are the historic texts of the devotional bhakti yoga tradition, which teaches that the ultimate goal for all living beings is to reawaken their love for God, or Lord Krishna, the “all-attractive one”. #ISKCONinAction God is known across the world by many names including Allah, Jehovah, Yahweh, Rama, etc. ISKCON devotees chant God’s names in the form of the maha-mantra, or the great prayer for deliverance: Hare Krishna, Hare Krishna, Krishna Krishna, Hare Hare/Hare Rama Hare Rama, Rama Rama, Hare Hare. Members of ISKCON practice bhakti-yoga in their homes and in temples. They also promote Krishna Consciousness, through festivals, the performing arts, yoga seminars, public chanting, and the distribution of the society’s literatures. ISKCON members have also opened hospitals, schools, colleges, eco-villages, free food distribution projects, and other institutions as a practical application of the path of devotional yoga.