ISKCON South Africa Annual Report - 2014 | Page 34

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Looking Forward
The strategy for 2015 is to consolidate and solidify growth of Food for Life and to
drive a common vision amongst the emerging branches. This will firstly be done
through expanding the present Food for Life website.
The Food for Life web page is fully functional and allows full transparency and
updates with pictures and narrations on all activities, at each of the branches.
Given the growth nationally of its activities, the creation of a cloud service is
envisaged for 2015, which will be an online portal for all branches to access, and
share information, such as documents, statistical updates and uploads of specific
articles. It is hoped that this will serve as a tool to streamline communication
between branches and facilitate further growth.
Secondly, a major focus looking forward would be to expand and re envision
Food for Life Soweto and Kwa Mashu as part of our objective to effectively serve
communities in these areas. A further five new kitchens are expected to be
formalized in 2015. The most recent branches to be launched are Estcourt and
Howick and devotees are enthused to commence with food distribution as soon
as the compliance documents have been completed.

Spotlight on Food For Life Midrand

Since its inception in 2010, Food for Life Midrand has been growing from
strength-to-strength, ensuring that it carries out the key objectives of the
world’s largest vegetarian food relief programme.
Every month 800 plates of fresh nutritious meals consisting of lentils, Basmati
rice, green beans, cabbage, carrots, potatoes and peas are cooked and
served to children at the New Jerusalem Children’s Home, the Tumelo Home
for the Mentally Handicapped and the Thuthukani Centre– all located in Ivory
Park, a township challenged by a lack of services, housing shortages, poverty
and hunger.
However, in light of these challenges, these three homes and its committed
staff, continue to endeavor to serve the children to the best of their ability.

Finally, the third and unarguably the most important endeavor to facilitate
expansion and effective food distribution would be the construction of Food for
Life Administrative Headquarters in Umgeni and the new Food for Life Durban
Central site which would boast a fully kitted industrial kitchen, storage facility and
community hall to enable its work and many social development programs.

Smiles, laughter, love and good wholesome vegetarian meals – this is what
Food for Life Midrand brings to the community in its mission to eradicate
hunger.
Anna Majapelo, founder of the New Jerusalem Children’s Home, which
provides residential care to 80 orphaned and vulnerable children, explains
that the children look forward to the Food for Life Midrand and the
commitment from its volunteers, who not only feed the children bi-monthly,
but ‘bring joy and laughter’ to the children through their association and