Mind, Body & Soul
THE LOOK BOOK
On iMMa’s first photo shoot, I was styled by a
stylist as were the guys. I had an idea of what I
wanted, however, the clothes they put me in
were clothes that I never wore again. Sadly, the
photo shoot misrepresented my own personal
character and was a cliché of that genre. In
truth, during this period I wore a bit more
colour, dresses were featured a lot and comedy
bows disappeared for good. !
!
At the time, some old dresses from when I was
a little girl found their way into my gig wardrobe
and the waistline became an empire line! I think
it may have been the first time a Shirley Temple
dress graced the rock toilet scene! Cute
dresses and dirty converse was my thing - I
rocked it and flaunted it.
Photo by Hilary Knox
iMMa stayed the same
musically through these
fashion changes, however
iMMa the band eventually
became iMMa my solo artist
project. I recorded my album
and released it through my own
label, my clothing staying roughly
the same during this new solo
venture.!
I was still wearing cute dresses with
high tops, but in photo shoots the
heels came out, as did they for
acoustic shows! I also got an
endorsement with PUMA, so I was
lucky enough to get some wonderful
trainers and clothes!
Swipe to read more!
iSing | issue 1
isingmag.com
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