IM THE FIRST WORD
PUBLISHER’S LETTER
The Company You Keep
T
here is a good chance you
don’t recognize the guy on the
cover of this issue of Iron Man
Magazine. His name is Mark
Robinson, and he is a hard-working
trainer and businessman from Aus-
tralia. He hasn’t won a Mr. Olympia
or dated a celebrity. The same goes
for our pictorial of the Natural Fit
Sisters. Hanna McCabe and Hilary
Grant are drug-tested Bikini and
Figure Pros (respectively) who are
out to inspire women—mothers
especially—to make time for them-
selves to get fit. Neither Mark nor
the Natural Fit Sisters have the on-
line audience of someone like Rich
Piana, but they have something
important that Piana doesn’t have:
the genuine desire to help people.
Why are they in Iron Man Maga-
zine this month? I can explain it with
a quote I like from Howard Schultz,
the former CEO of Starbucks and
the guy responsible for most of
the chain’s success. (He is also an
amazing philanthropist who focuses
a lot of his