COVER STORY
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I love a challenge and
really love helping
others.
IM: How does Dymatize help you achieve your
fi tness goals?
BF: My sponsor fi rst and foremost has stood behind me
in everything I’ve done. That includes taking time off when
my son, Eastan, was born. They have helped me give back
in more ways than one. They have given me many amaz-
ing opportunities I wouldn’t have had without them, they
motivate me to always be my best and challenge me to work
hard, be a good person and an upstanding member of their
team. I never want to be in a position to let them down, so I
am always motivated to work hard, be in my best shape and
represent them the best that I can.
IM: What do you love most about training people?
BF: I love the simple things most. I really like the challenge
of doing competition prep and dialing someone in for their
contest, but the simplicity of working with someone new
to fi tness that appreciates every little change, and they are
ecstatic about the process, trumps that. I’m blessed to work
with a variety of people and on totally different spectrums of
fi tness, health and well being and truly enjoy all aspects of
helping someone become the best version of themselves.
48 AUGUST
32
JUNE 2017
2017
| ironmanmagazine.com
| ironmanmagazine.com
IM: Please tell us more about your online personal
training offerings.
BF: I have been training for about half of my life. I started
to do personal training about 16 years ago and then moved
away from that and into online training about 6-7 years ago.
I do everything from macro plans, meal planning, competi-
tion prep, workout plans, cardio plans, body transformation
plans and everything in between. I love a challenge and really
love helping others. I employ two trainers under me who
both utilize my same methods to help people get in shape.
Jordan Wheeler and Jeff Davis have enabled me to grow my
business and also service those people that I would normally
have to decline because I am always full with clients. I tend
to only take on 12-15 people at a time, as I want to be able to
give them my attention 110 percent and never let them feel
like they are a number.
IM: What’s your approach to training people on your web-
site and how does it differ from others?
BF: There are too many people out there just racking up
clients, sending them cookie cutter plans, treating them as
a number and a method to make money. I fi nd that sad and