This month’s newsletter is a special edition, brought to you by our Ipsos Marketing Quant (IMQ) team. As the biggest team in Ipsos, we obviously consider ourselves the most important, and the most diverse!
We are the go to team for all your innovation, and consumer understanding needs. Do you want to know who to target with that new product? Or how to get your competitor users to switch to your brand? What about identifying your core target group, or identifying new white space opportunities for you to stretch into? The Ipsos Marketing Quant team has the solutions to answer all of these questions, and we’d like to take this opportunity of editing the October issue of Curiosity, to introduce ourselves, and our thoughts.
All of the articles in this edition of Curiosity have been written by our budding researchers, based on their experience and opinions.
One of our resident Millennials lets us know that she’s up for sale!
We examine the role of Innovation in brand and product strategy
Our Shopper experts showcase how the shopping world is changing, and how brands and marketers can stay up to date with our LIFE Path.
And we look to the future of research, where are we headed as an industry?
Do feel free to reach out to any of these individuals to question them, and discuss their opinions and thoughts. We all enjoy a good debate.
We’d also like to take this opportunity to introduce you to our upcoming events, The Future of Research in both Malaysia and Singapore. Come and see how we at Ipsos are changing the game, in our interactive and informative expos. Please do contact any of our Marcomm Managers
to find out more.
We hope you enjoy this look into our Marketing Team.
Foreword
Jane Lattimore
Director
Marketing Quant
Ipsos in Malaysia
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