Ipsos in SiMa Ipsos | Curiosity January 2017 | Page 18

SMARTPHONE OWNERSHIP SURGES

IN DEVELOPING ECONOMIES

Benefiting from the digital boom, smartphone ownership increases across the region while
markets like Singapore and Kuala Lumpur remain stable. 7 out of 10 in Bangkok and Jakarta think
that mobile technology is central to their everyday activities. Top purchasers of consumer
electronic goods are the affluent in Bangkok, spending an average of USD 1,385 a year. Those
residing in Singapore come in close with an average spend of USD 1,329.

% ownership

$
SEND

Smartphone (US$500+)
ownership in 2015
Smartphone (US$500+)
ownership in 2016
Smartphone (less than
US$500) ownership in
2015
Smartphone (less than
US$500) ownership in
2016

Bangkok

Jakarta

Kuala
Lumpur

Manila

Singapore

60.1%

30.6%

68.4%

43.5%

71.2%

70.5%

31.9%

67.4%

50.3%

64.9%

42.1%

71.4%

30.4%

47.2%

33.9%

47.3%

77.7%

33.4%

66.1%

38.2%

Average spend on consumer electronics or gadgets in the past 12 months (USD)
1,385

728

680

715

1,329

Kuala Lumpur

Manila

Singapore

Q3 2015 Q2 2016
Bangkok

Jakarta

The 2016 Ipsos Affluent Asia study surveyed affluent groups in Singapore, Malaysia, Thailand,
Indonesia, Philippines, Hong Kong, Taiwan, India, Korea and Australia. Conducted from July 2015 to
June 2016, Ipsos spoke to 19,103 affluent people across the region (with 8,683 of them from South
East Asia) to obtain the 2016 results.

About Ipsos
Founded in 1975, Ipsos is now one of the world‘s largest survey-based research groups and is headquartered in Paris, France. With companies in 88 countries and regions our
research business covers over 100 countries all over the world.
Globally, as well as in Singapore, we deliver actionable insights based on research specializations. We know brands, how to develop them and how to build them. We assess
market potential and interpret market trends. We help our clients build long-term relationships with their customers. We test advertising and study audience responses to
various media. We measure public opinion around the globe.
Ipsos has been present in Singapore since 1995 and has become one of the leading market research agencies in the country. Our clients are made up of local and global
brands, across consumer and B2B product and service companies from industries such as Healthcare, Financial Services, Travel & Tourism, Retail, Technology,
Telecommunications, Consumer Packed Goods and the Public Sector.
More than half of the studies we conduct extend beyond the scope of Singapore. Our clients trust our extensive experience in multi-market coordination and are given the
ability to tap into the resources of the Ipsos network of fieldwork operatives and researchers around the world.
Visit http://ipsos.com.sg/ to learn more about Ipsos’ offerings and capabilities.