Ipsos in SiMa Ipsos | Curiosity January 2017 | Page 16

AFFLUENT IN SINGAPORE

AND MALAYSIA FLYING HIGH

The most travelled – whether for business or leisure – are the affluent in Singapore and Kuala
Lumpur. Traveling for business continues to rise steadily for the affluent in Singapore, with 58%
taking at least 1 international trip (against 53% in 2015) yearly. 4 out of 5 in Bangkok – among the
highest in APAC markets – expressed that they enjoy going to new travel destinations. This
sentiment is reflected in their increased average spends on leisure travel at USD 4,219 this year
(compared to USD 3,142 in 2015).
At least one international trip in the past 12 months

40.2%

34.4%

Bangkok

Jakarta

73.3%

31.5%

Kuala Lumpur

Manila

92.1%

Singapore

At least one international business trip in the past 12 months

22.9%

Bangkok

21.4%

Jakarta

41.4%

18.8%

Kuala Lumpur

Manila

58.1%

Singapore

At least one international leisure trip in the past 12 months

36.7%

29.4%

Bangkok

Jakarta

67.2%

27.2%

Kuala Lumpur

Manila

88.2%

Singapore

Average spend on international leisure trip (USD)

4,219

3,751

3,570

4,412

6,948

Kuala Lumpur

Manila

Singapore

Q3 2015 Q2 2016
Bangkok

Jakarta