Ipsos in SiMa Ipsos | Curiosity January 2017 | Page 12

Connect:Live Brand impact of Facebook video in live context THE CHALLENGE THE SOLUTION Online video campaigns are often measured with digital metrics such as views and clicks that have little relationship with how the campaign delivers brand impact. Connect:Live measures the brand impact of Facebook video advertising in live context to help you optimise your campaign to brand marketing goals. HOW DOES IT WORK? INFLIGHT OR PRE-LAUNCH + + OR Behavioural Ad exposure Registration User Data Attitudinal Survey Data  Surveys among people exposed to each ad.  Results compared to control group.  Combine this attitudinal data with behavioural and registration data.  Results reported within 5-7 days of campaign launch. Pre-test: test different ads on a small number of impressions before you launch your campaign. Further details, please contact [email protected] Tel: [phone] In-flight measure brand impact of a live campaign in-flight