OVER
20YEARS
EXPERIENCE OF GO-TO-MARKET strategy in emerging and developed markets
GO-TO-MARKET
1 Market Dynamics
7 Implementation
2 Market
Diagnostics
Our 7-stage Go-to-Market SOLUTION
6 Partner Evaluation
3 Market Assessment
4
Internal Diagnostics
5 Market Entry
Preparing for market entry has never been so complex . The rise of global connectivity , both online and in terms of real-world trade infrastructure , means that businesses need to adapt to rapid changes throughout the world of commerce . New trade partnerships allow competition to come from all sides , e-commerce requires a revolution in logistics , and the rise of internet advertising demands mastery of this new media platform .
These new market realities affect consumer preferences in terms of products and their method of purchase , advertising models , logistics in an e-commerce world , legal requirements at every step of the way , and competitors both local and overseas . Companies must remain ready to respond to real-time evaluations of sales performance , while continuing to monitor progress toward long-term goals .
Now more than ever , a detailed understanding of the market is an essential element of a winning business model . The Ipsos Business Consulting proprietary model for Go-to-Market strategy , combined with our world-class marketing research service in 88 countries around the world , puts us ahead of the pack in preparing our clients for the new realities of the global marketplace .
Ipsos begins its Go-to-Market process with a detailed assessment of the existing marketplace to identify its needs , opportunities and limitations as well as the strengths and weaknesses of competitors . We then provide a clear entry strategy based on our clients ’ products and their unique selling points , identifying reliable local partners to assist in market entry .
By determining market growth potential through a realistic analysis of its drivers and barriers , Ipsos clearly maps the business landscape to show the way forward . Precise customer demographic profiles identify your target market , while a breakdown of your product value chain allows you to optimise the logistics network from end to end .
This framework allows us to identify your company ’ s inherent strengths , match each product to its ideal marketplace , and position your brand for maximum impact . We help you set realistic goals , whether your KPIs focus on growing your market share , increasing penetration or finding a new niche for your products . Ipsos ’ s own visual model to compare pilot projects in terms of cost , timescale , ease of implementation , and potential performance level , makes deciding on strategy a straightforward process .
With the right plan in place , we map out a realistic timeline for short , medium and long-term goals , as well as the means to measure progress towards them . Ipsos continually does due diligence on potential partnerships with other businesses , compiling easy-to-read comparative summaries that examine several key parameters in order to identify the most promising among them .
Along the way , we continually seek out strategic levers your company can use to gain a market advantage , and then we convert them into clear initiatives for fast implementation . Our Project Management Office provides you with status reports and simple dashboards so that a current evaluation of your progress is always at your fingertips .
Well-researched , comprehensive and easy to use : Our dedicated multi-level approach makes Ipsos an ideal partner for Go-to-Market in both emerging and developed markets . For more information on how you can get started on the path to market success , go to www . ipsosconsulting . com to find your nearest office .
www . ipsosconsulting . com / go-to-market