Ipsos in SiMa Ipsos | Curiosity February 2017 | Page 18

UK ’ s Export and Import Value - EU vs Non-EU
EU-28 Non-EU
Total export 44 % 45 % Total import
304.8 226.7
56 % £ billion
£ billion 55 %
EU-28 Non-EU
Source : UN Comtrade
Disruption should be expected during the Brexit process — some of this will be significant — but the situation will stabilise once the new normal has been established .
State of play Instead of waiting for politicians and bureaucrats to finalise negotiations on what the new trade environment will look like , businesses and investors should instead arm themselves with a deeper understanding of the opportunities and challenges that exist in other markets today . This report helps interested parties take an important first step in establishing the state of play by assembling and analysing data from a broad range of sources , including Ipsos Business Consulting ’ s global network , and answering key questions , such as : Which areas are poised for significant growth ?
Which overseas markets have unmet needs ? Where can British businesses help local partners move up the value chain ? How is e-commerce changing the face of business in emerging markets ? And , how is industry likely to change in developing countries that are upgrading infrastructure ?
Staying on the front foot British overseas investment has historically centred on trade in manufacturing and industrial equipment , which stands in stark contrast to the country ’ s largely service-based domestic economy . Many British investors in these sectors are currently pausing their activities to see how Brexit will affect the trade winds . Their inaction provides opportunities for informed , assertive players .
Britain ’ s Exports by Country / Region 2015
AUSTRALIA £ 3.8bn
CANADA £ 3.8bn
INDIA £ 3.9bn
SINGAPORE £ 3.9bn
TOTAL EU £ 133.4bn
UNITED STATES £ 45.3bn
SWITZERLAND £ 22.2bn
JAPAN £ 4.3bn
SOUTH KOREA £ 4.7bn
SAUDI ARABIA £ 5.4bn
UAE £ 6.8bn
HONG KONG £ 6.6bn
CHINA £ 18.1bn
Source : WTEx , HM Revenue & Customs , Ipsos Business Consulting Analysis
Ipsos Business Consulting Creating Opportunity | 6