EMPOWERING THE EMPOWERED CONSUMER
PAYAL MAHESHWARI:
IT'S HARD TO SAY EXACTLY
WHAT HAS DRIVEN THE SHIFT
FROM PASSIVE TO EMPOWERED
CONSUMERS.
PERHAPS IT IS OUR CONNECTED
LIVES, OR OUR ABUNDANCE OF
CHOICE, OR THE ABILITY TO GET
WHAT WE WANT WHEN WE
WANT IT, WHERE WE WANT IT.
A NEW CONSUMER HAS
EMERGED..