2nd
Nov
EMPOWERING THE
EMPOWERED CONSUMER
Trends | Innovation
Scheduled:
Jan
2018
Melanie Ng,
Head, Ipsos Marketing
[email protected]
Payal Maheshwari,
Director, Ipsos Marketing
[email protected]
Our recent Global Trends survey revealed that today’s empowered consumers
have more choices, greater knowledge and higher demands. They take charge of
every aspect of their lives and seek innovations that fuel their desire for control.
In this presentation, we shared the findings that form the bases of these three
themes, and connected them to real-world examples of how companies are
innovating new products and services to meet the needs of the empowered
consumer.
Bringing these trends one step closer to activation for our guests, we went on to
showcase a few of our latest market research tools. Tools that can quickly and
significantly boost success in innovation. Contact Melanie to find out more about
how we can support you in innovation research.