ABOUT THE AUTHORS
Kirsten Riolo
Director , SMX ( Social Media Exchange ), Ipsos
Kirsten has 20 years of experience working in research and media measurement . Kirsten is a QPMR practitioner and a member of AMSRS , with qualitative and quantitative experience across brand , service and product tracking projects , product development , media creative evaluation ( print , radio , outdoor , online and television ) as well as print , digital audience , online communities and social media measurement . She holds a Bachelor ’ s degree from The Australian National University and a Masters of Management from the Macquarie Graduate School of Management in Sydney . Kirsten has experience working with new technologies and social media measurement across a range of industries such as automotive , banking , financial services , not for profit , government , FMCG , CPG , entertainment , media and property development .
Dr Pascal Bourgeat
Director of Behavioural Science , Ipsos
Pascal Bourgeat , Ph . D . is Director of Behavioural Science at Ipsos in Australia and APAC lead . He designs research and works with private and public sector clients and Ipsos teams in Australia and around the world on a range of behaviour-related issues : CPG consumers and shoppers , customers of service sectors , users of public services like health and transport , environment and resources , social and public services , patients , healthcare professionals and more . Pascal is one of Ipsos global behavioural economics and behavioural science experts and is based in Sydney . He is a regular writer and speaker on all things behaviour and is currently involved in developing behavioural insights at the nexus of Machine Learning , lab / life ethnography and behavioural science .
Brave New World : Are consumers ready for AI ? | | Ipsos 19