2.4
AUSTRALIANS ARE OPEN TO
AI IF IT MAKES LIKES LIFE
AS A CONSUMER EASIER BUT
FEW ARE COMFORTABLE WITH
THE IDEA OF INTERACTING
WITH ROBOTS
While 4 in 10 (41%) say they are happy to use products and services that use Artificial Intelligence
if it makes their life easier, the majority don’t like the idea of AI being used in customer service.
More than 6 in 10 (66%) don’t like the idea of a robot being used by companies to
communicate with their customers, while around 6 in 10 (59%) don’t like the idea of
talking to a robot to help them make a purchase.
“I do not like the idea of
a robot being used by
companies to communicate
with their customers”
“I am happy to use
products and services that
use Artificial Intelligence if
it makes my life easier” “I do not like the idea of
talking to a robot to help
me make a purchase” 41% 59% 66%
16%
25% 13%
22%
22%
37%
Agree
Niether agree nor disagree
Disagree
Base: Total sample (n=1038) net agree, net disagree. Totals may not add up due to rounding.
Brave New World: Are consumers ready for AI? | Ipsos
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