Ipsos in SiMa Curiosity Nov/Dec 2017 | Page 37

2.2 SOME OF US ARE OPTIMISTIC ABOUT AI, WHILE MANY JUST DON’T KNOW WHAT TO THINK It’s a similar picture when it comes to broad perceptions around AI, which are similarity divided. Just under half (49%) believe that AI could make the world a better place if used correctly, while 38% believe we need Artificial Intelligence to take us to the next level of progress. Interestingly, the division here isn’t so much between those who agree and disagree, but between those that have an opinion and those who just don’t know what to think (see chart below). “Artificial Intelligence and robots, if used correctly, could make the world a better place” “We need Artificial Intelligence to take us to the next level of technological progress” 49+17+34 A 38 34% 49% 17% 38% 40% 23% Agree Disagree Niether agree nor disagree Base: All (n=1038), net agree, net disagree. Totals may not add up due to rounding Brave New World: Are consumers ready for AI? | Ipsos 16