1.3
WHEN IT COMES TO CURRENT,
REAL LIFE APPLICATIONS OF
AI, AWARENESS IS MIXED
Thanks to Apple and Microsoft’s virtual assistants Suri and Alexa, and Google’s high profile
work in cars, awareness of the use of AI in the form of speech recognition (72%) and driverless
vehicles (80%) is high. Awareness of AI used in facial recognition (73%) is similarly high, along
with highly targeted advertising (69%).
However, awareness of the use of AI in other contexts is much lower: the armed forces (25%),
medical diagnosis (33%), in the care of the elderly (33%) and in the financial market (24%).
HOW AWARE ARE PEOPLE OF CURRENT, POPULAR APPLICATIONS OF AI?
$
Computers which can make investments in the stock market by adapting to the
financial market
24%
Robots which can make their own decisions and can be used by the armed forces
25%
Robots that can adapt to the home environment for example helping to care for
older people
32%
Computer programmes which show you websites or advertisements based on your
web browsing habits
69%
Computers that can recognise speech and answer questions
72%
Facial recognition computers which can learn identities through CCTV video to
catch criminals
73%
Driverless vehicles which can adapt to road and traffic conditions
80%
Question: For each, which have you seen/ heard anything about this technology?
Base: Total sample (n=1038)
Brave New World: Are consumers ready for AI? | Ipsos
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