1.2
AMONGST THOSE WHO HAVE
HEARD OF THE DIFFERENT
TYPES OF AI TECHNOLOGIES,
THE MAJORITY HAVE VERY
LIMITED KNOWLEDGE
Only very small proportions of those Australian consumers who have heard of AI technologies
feel that they know ‘a great deal’ about them (see chart below). The majority of Australians sit
in the ‘I’ve heard of but know nothing about’ and ‘I know just a little’ camps.
HOW MUCH DO AUSTRALIANS KNOW ABOUT DIFFERENT TYPES OF AI
APPLICATIONS AND TECHNOLOGIES?
AI VR
IoT AR Bots
or Artificial
Intelligence or Virtual
Reality
or Internet
of Things or Augmented
Reality or
Chatbots
Heard of but
know nothing
about 23% 20%
21% 26% 26% 27%
Just a little 57% 57% 55% 42% 48% 49%
16% 19% 18% 20% 19%
A great deal 3% 4% 7% 8% 7% 5%
Base 773 876 243 228 346 398
A fair amount
Machine
Learning
24%
Question: How much, if anything would you say you know about each of the following?
Brave New World: Are consumers ready for AI? | | Ipsos
Ipsos
10 10