1.1
AI — IT’S ALL THE SAME TO US
‘AI’ has become something of an umbrella term used to describe the use of Artificial Intelligence
in a wide range of contexts and applications, including everything from ‘robots,’ automation and
machine learning right through to Augmented Reality and Virtual Reality.
The research findings reveal that among Australian consumers, actual awareness of the broad
range of technologies that sit underneath the AI banner is low, suggesting that the most
pressing job for policymakers and businesses looking to implement new AI technologies is
education — starting from a basic level, one step at a time.
While awareness of the term AI itself is really high — 75% have heard of AI, along with
Virtual Reality — 84% have heard of this — awareness of other types of AI applications and
technologies is much lower. Only around 1 in 4 (23%) have heard of machine learning and a
similar proportion (22%) have heard of The Internet of Things.
BEYOND THE TERM AI ITSELF AND VIRTUAL REALITY, AWARENESS OF
THE DIFFERENT TYPES OF TECHNOLOGIES IN THIS SPACE IS LOW
AR 33%
AI
or Artificial Intelligence
75%
23%
Machine
Learning
or Augmented
Realit y
38%
84%
VR
or Virtual Reality
Bots
or Chatbots
IoT 22%
or Internet of Things
Question: Which of the following have you heard of?
Base: Total sample (n=1038)
Brave New World: Are consumers ready for AI? | | Ipsos
Ipsos
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