Ipsos in SiMa Curiosity Nov/Dec 2017 | Page 27

AI IS ALREADY EMBEDDED IN OUR DAILY LIFE On the other side, the public however, as the latest Ipsos survey shows, has already sensed the true nature and achievement of AI but is unsure of everything that it means for their professional and personal lives. In its basic but enduring form of ‘supervised machine-based learning’ (ML), AI has already permeated many areas of society, running silently in the background or in humanised (voice-based) interactive systems today, running autonomously in robotic machines tomorrow. Banking, telecommunications, manufacturing, defence and national security, the tax office, human resource managers, retailers, the public sector, the technology, big and small are into it. PEOPLE HAVE EXAGGERATED FEARS OF AI Behavioural and neuroscience clearly show how uncertainty breeds fear and people are ‘reasonably’ worried of a whole army of systems and machines that could take away, if not their jobs, at least many tasks, even though they find those very tasks boring or repetitive or sometimes make a serious mess of them. Nobody knows what the labour market of the future will look like if drivers, factory workers, contract lawyers, accountants, GPs and surgeons, journalists or retail sales assistants do not perform their job as effectively, error-free, efficiently and tirelessly as ‘narrowly-intelligent’ as machines. Still, the prospect is that tasks (more than jobs) are at risk to become automated. The public’s fears may be exaggerated but are probably not unfounded. Brave New World: Are consumers ready for AI? | Ipsos 6