Are you leveraging your path to
Hans Raemdonck
purchase as a path to growth?
Technology has created an omnichannel world that
is bringing together physical and digital shopping
experiences and offering a proliferation of touchpoints
that influence consumers’ brand opinions and buying
behaviors.
To help gain an understanding of today’s opportunities,
we need to define a clear framework of the path to
purchase and identify what needs to be influenced to
help marketers and retailers develop a successful path
to purchase strategy.
Marketers are scrambling with how to deal with this new
reality – and often there is a lack of insight on how the
paths to purchase are influencing sales and how they
can be leveraged to drive business growth.
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