Ipsos in SiMa Curiosity Nov/Dec 2017 | Page 12

Click to play video How is the shopper different from the consumer? How can you navigate the increasingly complex shopper environment? How can you optimize your brand’s path to purchase? Join Ron Fernandez in this video series as he shares tips, tools and #ShopperHacks to guide you to shopper success. In this first clip, get to know Ron as he shares one of his most memorable shopping experiences with us. Ron Fernandez joins Ipsos in September 2017 as Regional Director for Shopper in APAC, after 15 years of experience in FMCG companies and holding several senior roles in Shopper Marketing, Retail and Shopper Insights. [email protected] Regional Director, Shopper Ipsos Asia Pacific