IP Television 10.1 2014 | Page 33

cdn_cdn 07/03/2014 08:36 Page 2 ROUND TABLE How to achieve ROI on CDNs, what will CDNs be in five years time? “I think Tier 2 and 3 players will still have a role to play for localised content and for their own content, I don’t think they will just be a transit pipe. It would be nice if formats came down to one or at most two, but I think that’s unlikely within five years,” says Kirby. “The vendors now sell CDNs on a per Gb basis and customers can cooperate and buy capacity on a use licence basis. We have one customer who licenses over a Tb, but it moves around over five or six time zones,” declares McEvilly. “Low tier operators and ISPs have to find ways to survive for the benefit of subscribers and content providers, otherwise where will the investment come from to improve networks? There are big numbers of small operators who between them have access to a very large number of subscribers. Standards will help and they have to find ways to monetise the delivery of globally provided services,” comments Mikeladze. “Tier 1s and many T2s and 3s have decid V@