IP Television 10.1 2014 | Page 20

ip coverstory_cover story 07/03/2014 08:34 Page 6 has raced ahead and innovated in order to securely deliver content across a diverse set of environments; while service providers have traditionally had control over end-to-end platform for delivery, simplifying the security model,” says Dale. According to Price Stephens, ensuring compatibility and security of video across differing devices has required specific effort on the part of the service developer, particularly because the required functionality was not natively supported in earlier HTML browsers. PROPRIETARY. “Security and interoperability are absolutely not compatible across devices,” asserts Fisher. “XBoxes and iPads don’t ‘natively’ run the same protocols or encryption mechanisms. Everything is software, so of course they could – but the software infrastructure provided by Microsoft for the Xbox and Apple for the iPad provide mechanisms that are not compatible. Until a single protocol comes to dominate the industry, we can expect this incompatibility to continue. Worse, since the bulk of conditional access and encryption are offered by proprietary methods offered by different DRM vendors who compete based on their own ‘secret sauce’, we can expect security to continue to be an area lacking in interoperability for many years to come,” he warns. “The short answer is no,” says Tullemans. “Many devices still need a special treatment. Technology is going fast at the same time generating new requirements for playout. Standards get updated accordingly. Together with different operating systems, this creates a big forest of possibilities and with a large impact on backward compatibilities. Standard s like MPEG-DASH that allow common encryption help with device support of content security. But if you want to support a large set of devices for a long time you need to implement different content protection systems and keep old services that are used less and less in the air. Obviously this impacts the operation.” Leporini says that content security, along with CAS, DRM, and related security services such as security renewability, serve two major needs: enforcing the business agreements between content service providers and content/rights owners, and enforcing the service business rules as defined by content service providers. “We believe both needs are and will remain strong areas of innovation and differentiation facilitating new types of business agreements and enriched content services.” MOMENTUM. One of the leading industry groupings driving open standards is HbbTV (see panel). Kirk Edwardson, co-chair, HbbTV marketing group, reports that HbbTV is very focused on improving the quality of experience for broadcast television, using IP 20 IP television broadband. “As HbbTV enters its fifth year, the momentum and enthusiasm for the initiative is growing strongly with interest from Asia as well as North and South America. As broadcast TV goes digital across the world, HbbTV connects the desires of broadcasters, consumer electronics manufacturers and pay-TV operators to deliver an interactive, richer TV experience,” he says. “These include a variety of services and features, including Video on Demand and customisable information services. As features and services continue to push the boundaries of TV innovation, interest internationally will continue to grow and HbbTV will soon become a global standard. We are also seeing interest from pay-TV operators to implement HbbTV for their TV services in telco, cable and satellite operators. It’s really exciting to see it adopted across segments and geographies and this is a great example of standards helping to improve QoE for the TV experience,” he adds. EVOLUTION. Robin Mersh, Broadband Forum CEO, notes that network access has evolved over the past twenty years from just a simple Internet offering to today’s explosion of services and applications, varying speed and performance requirements, and a variety of core and local access methods. “With such a vast array of broadband technologies in existence it is increasingly important to develop methods to ensure harmonious operations. The motivations for the introduction of multi-service architectures derive from the need to allow all of these different access technologies the capability to operate over a common simplified network architecture,” he says. He reports that the Broadband Forum has been driving the evolution of Broadband Network Architecture for over a decade. It has identified the increased need for bandwidth together with Quality of Service (QoS) based on service policies. From this it has created reference architectures for multiservice broadband networks. The Forum’s work defines high level network requirements, and specifies functional modules to meet those network requirements. To begin to answer these requirements, the Forum has developed a number of Technical Reports that are designed to support access co-existence within a multiservice architecture and a smooth migration to new technologies. This work addresses the need for network interconnection standards for broadband access, Quality of Service (QoS) support and bandwidth on demand, increased overall bandwidth and higher network reliability and availability. According to Mersh, the multi-service architecture will open the door for new access independent services. Fixed network operators, mobile network operators, as well as converged operators and OTT service providers will benefit from these services and generate new revenue streams. HERITAGE. The importance of standards in encouraging growth and innovation has been highlighted by Richard Lindsay-Davies, director-general, Digital TV Group. Addressing a Westminster Policy Forum Keynote Seminar, he said the Group had a long heritage of good standardisation, building on international standards but also contributing back to those international standards. “We are the foundation of the three free TV platforms in the UK, Freeview, Freesat and YouView, and our specifications, appear in around 20 million homes in the UK. We think we are an important part of the ecosystem within the UK but probably more importantly, as the UK initially led with digital television, we contributed back into both European and international standards to nurture harmonisation,” he said. “In fact, it’s still one of our stated objectives to use market forces and our great expertise in digital television to, as much as possible, create harmonisation in technical standards, and therefore reduce the barriers to media transfer, not only throughout Europe but also across the world. There’s also been a period where other parts of Europe and other parts of the world led in some of the innovation in digital television, and we are now in a process of working out how we adopt some of these standards, standards such as HbbTV in the UK market, so again we can get to a position where television sets and set-top boxes can be sold throughout Europe in a technically-harmonised way.” According to Lindsay-Davies, this “unique” industry collaboration, and technical and commercial developments have ensured a very vibrant and a very competitive TV market within the UK, but it also ensures that the DTG both underpins and supports the wider European market. “There have been examples in the UK and other markets where we’ve been over prescriptive with technical standards, possibly adopted some technical standards that by the time the platform launched looked a little bit less wise than they did when we started. Broadcasters and the consumer electronics industry in the UK find it quite tough to make the right technical choices and decisions as to which standards to adopt. I certainly think regulators will never keep up with tha t. So we have to ensure that we do allow these market forces to prevail and the very exciting, very active technical developments that go on across the world. We should allow these to flow into the market quite freely and the market will decide.”