IP Television 10.1 2014 | Page 16

ip coverstory_cover story 07/03/2014 08:34 Page 3 “While consumer tastes, desires and uses may vary, the need for uninterrupted connectivity does not. This can be OPENNESS. As to whether ‘telco’ standards are relevant in a content-rich environment or whether NGNs are capable of handling divergent demands, Comigo’s Segal says that telco standards such as DVB, GSM, and SS7 are mainly used today as infrastructure standards. “They are becoming less and less relevant in a content-rich environment, where the industry is moving towards open standards. There are many successful open Internet and mobile standards today, including HTML, HTTP, OAuth, and even Android. In fact, their openness has been among the biggest factors driving their success.” Broadpeak’s Nouvel notes that there have been several attempts to standardise behaviours and protocols in the telco world with IPTV – such as DVB-IP - but the implementations were one step ahead and the industry was not waiting for additional directives to develop the services. “Furthermore, IPTV could work in a closed ecosystem. Maybe the standards in this case have come too late. The recent absorption by HbbTV of the OIPF organisation is also showing that in the OTT world, rationalisation is at work. But still, the multiplication of offers from different content providers that are each pushing their own way of doing things, leads to a fragmented offer,” she warns. According to Kaltura’s Dale, there may be some value in having telco standards that facilitate the delivery of live broadcasts during the transition to NGNs, but it is unlikely they will play a major role, because broadcast content today comes from so many different sources. “Content owners can maximise the value of their content by getting “With such an array of broadband technologies it is important to ensure harmonious operations.” Robin Mersh, Broadband Forum accomplished with proprietary technology, but this approach does not provide guarantees of interoperability or continued improvements of the specification. Plus, there is no shared feedback from the industry at large. By definition, technology standard bodies are open forums of collaboration. Proprietary technology, by definition, is not,” he asserts, pointing out that technology standards bodies such as DLNA, MoCA, Wi-Fi and HomePlug exist to sort out and establish best practices for delivery IP-based content in the connected home. “There are no silver bullets. We all must work in concert. No standard is an island.” TRANSPARENT. Bram Tullemans, senior project manager, broadband networks and software platforms at the EBU, states that without standards there would be no interoperability, but standards alone are not enough. “The market also has to be transparent and allow easy switching between suppliers something that in some (national) situations can still be a problem. QoS and QoE are not as directly related to standards as interoperability is. QoS prerequisites bilateral agreements from end to end,” he says, adding that when you depend on others, standards become essential, especially in a distributed environment. David Leporini, EVP of marketing, products and security at Viaccess-Orca, notes that QoS/QoE can be achieved, as shown by existing proprietary ecosystems such as Apple, by methods other than standardisation such as vertical integration or de facto standards. “One of the primary goals of standards is certainly to enable interoperability. By defining technical specifications such as protocols and interfaces that all players can follow and implement, it seems logical that connecting various building blocks should just work. However, standards developed by industrial standardisation bodies usually rely on proprietary technologies, are not necessarily free of charge, and are generally adopted on a voluntary basis.” 16 IP television closer to consumers, provided that they don’t get caught up in exclusive SLAs with their delivery partners. If this remains a viable path, it will be increasingly difficult to build interoperability around a traditional service provider’s delivery paths, outside of what we are already seeing with edge peering agreements between CDNs and ISPs,” he warns. RGB’s Fisher suggests the recent focus on HTTP-based video protocols has led to a significant improvement of QoE/QoS for customers (gone are the days of ‘click here if you have a modem connection or click here if you have broadband’) and that, moreover, next generation networks are designed to handle TCP well. EBU’s Tullemans suggests this is more of a capacity issue if NGNs are capable of handling divergent demands, with the relevance of telco standards diminishing in the converging IP arena. FORMATS. As to whether differing streaming formats cause problems and the likelihood of one ‘flavour’ become dominant, Segal suggests that differing formats introduce multiple problems. “One is device “Today, video is treated just like any other IP data packet.” Dave Robinson, Alcatel-Lucent interoperability. Each client device supports a different set of streaming formats, so the operator needs to adapt its content to each one. This need to adapt leads to another issue: server load. The operator needs to encode the same content with different streaming formats for different types of devices, which causes an unnecessary load on the encoding, packaging, and CDN equipment. Finally, there is the issue of DRM interoperability. Not all of today’s streaming formats work well with DRM protection