Invenio: Coaching and Mentoring May 2016 IIC&M - Page 59

in the Workplace

by Cathy Radcliffe APC

COACHING IS

THE NEW BLACK

DEVELOPING YOUR OWN COACHING CULTURE IN SMB’s

Coaching is the new black in the business world. Over the past few years, the profession has boomed exponentially and today represents an ongoing and dynamic field. Did you know, for example, that a recent survey found that 61% of companies in the UK ' consider coaching as a key part of learning development' and 'crucial to their strategy'? On top of that, a recent survey conducted by the Manchester Consulting Group of Fortune 100 executives and their experiences in the field of coaching reported that "coaching resulted in a ROI of almost six times the program cost as well as a 77% improvement in relationships, 67% improvement in teamwork, 61% improvement in job satisfaction and 48% improvement in quality". Now, you might be thinking, OK but that’s just the big companies right? Coaching is for senior managers and members of the leadership team right? Wrong. The most progressive and successful businesses are taking coaching a step further and looking to transform their businesses into one where everybody benefits from the extraordinary power of good coaching, not just a select few. If you really want to be ahead of the field, you should be looking at developing a coaching culture in your organisation and you can do this irrespective of size. In fact, the earlier you begin to roll out this type of culture in the lifecycle of your organisation, you will undoubtedly witness accelerated success as increased levels of motivation across the board lead to enhanced performance.

So what is a coaching culture? Simply put, building a coaching culture is about transforming your business from the more traditional management model into one that is dedicated to getting the best out of everyone irrespective of their level and role. In this type of environment, all members of the team including the leaders, the managers, and the employees will be focused on developing themselves

and those around them with the ultimate aim of performing at their peak and creating success across the board. In a nutshell, a coaching culture is about listening to one other, pooling knowledge to provide creative solutions to problems, it’s about dedicating time to allow original thought, asking intelligent questions and empowering team members to work in an innovative manner, instead of simply doing what they are told. The benefits of this type of approach are not difficult to imagine; a more motivated and productive workforce, a happier and more fulfilling environment in which to perform, more creativity and increased efficiencies to name but a few. Moreover, the fostering of this type of culture inevitability lead to an increase in turnover and profitability as everyone performs at their best and pulls together to help the company reach its goals.

So how do you go about doing this and what are the benefits for you, the leader or senior manager in a SMB? Well, for one the creation and fostering of a coaching culture will lead to less work for you as individuals. In a coaching culture, you empower your team to think and execute for themselves and thus you have more time to work on the strategic goals of the organisation. As a senior manager or owner in an SMB it’s very important to adopt the correct mindset; you should be

working ON the business and not IN the business. If you find yourself repeatedly doing work instead of overseeing, strategizing, delegating and directing, then you are probably doing something wrong. Developing a coaching culture will empower your staff to do their own work more effectively and more creatively freeing you up to do the bits that you excel at. Moreover, when you invest in your staff and allow them to develop to their maximum potential, you’ll end up with a happier, more motivated, more efficient workforce that is achieving its goals and loving the work that they do. You can expect less people management problems and a higher staff retention level as your team thrive

in the environment that you have created.

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