Invenio: Coaching and Mentoring May 2016 IIC&M - Page 58

term success. Coaching is a business, like any other entrepreneurial venture.

Do you think about your business development strategies as much as or more than the coaching process?

Do you have a marketing plan and sales funnel in place for your coaching business?

Do you love sales?

How are you including the concept of leverage into your coaching business?

What passive and residual cashflow do you have in your coaching business, independent of your coaching services?

How do you add value, or how you are different from (better than) the hundreds of other coaches in your marketplace?

The top coaches use assessments as part of the added value and systemizing a process while creating additional revenue. What about you?

Rethinking Your Success

Success is not always what we might think it is. If we are not doing what fulfills us, we are not going to be successful in the way that we hope.

You need to be playing to your strengths and passions and be intentional about what you want to do. Just take one step at a time and become clear about your purpose. Honor your pace, but move forward.

Remember, you are creating a coaching business and not a coaching practice; take the required steps to move in that direction.

Your journey needs to reflect you, and, in the end, you have to live with your business. Design it, create it, and intentionally put it together so that it feeds your needs. Live On Purpose and, when you do that, your ability to contribute will increase significantly.

Start now in becoming more purposeful and passionate! Take your personal or business life to the next level with the right assessments for your needs.

Attention: Coaches and Development Professionals

The entire family of CRG assessments in the Personality Development Factors Model© can help you benchmark the condition of your clients easily and quickly. CRG’s assessments include the Personal Style Indicator, Sales Style Indicator, Stress Indicator and Health Planner, Self-Worth Inventory, Entrepreneurial Style and Success Indicator, Values Preference Indicator, Learning Style Indicator, Instructional Style Indicator, Job Style Indicator, and the Leadership Skills Inventory-Self or the Leadership Skills Inventory-360°.



Ken Keis

Ken Keis, Ph.D., President of CRG, is a global authority on developmental assessments and on how assessment strategies increase and multiply success rates. In 28 years, he has conducted over 3,000 presentations and invested 10,000+ hours in consulting and coaching.