Invenio: Coaching and Mentoring March 2016 - Page 17


We were a group of “undesirables” and for the most part had no drive to succeed, were negative about pretty much everything, 50% didn’t even come back to work on day 3. I was not a quitter and I felt that since owing my own business before I didn’t know if I could work for someone else again. I decided then and there, that I was great at Administration, attention to detail, helping others succeed, listening and problem solving.

I went home gave my coach a call and discussed the idea I had, with her. Starting a support business to assist other small to medium sized business take care of the parts of their businesses that they weren’t passionate about. Start-ups especially sole proprietors have amazing ideas, as an example here lets call it Flowers. They are passionate about flowers, they love the texture, colours, scents, they love arranging flowers, and so they open a flower shop. What they don’t take into account with that beautiful dream of a flower shop, is that is comprises of more aspects than just flowers. The day to day running, logistics, administration, advertising, and on and on. So eventually their business sadly fails even though it was their passion.

Coming from a customer service, administration background previously of supporting the “ideas” people from Managing Directors in Big Corporates to CEO’s and everyone else in between, where the flow of communication between everyone worked because there was a little lubricant, Me would be a great service to offer. What if I offered a service where I helped people focus on their passion and took away all the other little details that they had overlooked or had no passion to do. The administrative side of things. I knew I was very capable of doing the work, I was confident that I could get this type of business off the ground.

That evening adrenalin was pumping through my body, I registered a domain name, I decided on a business name, I did a lot of research, I designed a logo and I created a marketing email to send out to my entire friends list and sent that off to my Coach.

Bright and Early the next day I got the feedback I needed, which just fuelled my Drive to make this succeed, I knew I was onto a winning formula. I felt motivated and inspired.

I emailed everyone I knew to introduce my new venture called Cyber PA. Day one I got my first client and a lot of positive responses from people curious, interested and supportive.

Cyber PA has been running successfully for a year now, and been growing from strength to strength. What started as me and an idea has developed into a small, hard-working team of Virtual assistants, who specialize in getting you organized. Whether it be general administrative work you require, Social Media Management, CRM systems, website maintenance, Event co-ordination or help with your to-do list. We offer clients the full package, no task is too big or small and if I don’t have the expertise to handle whatever it is that you need, I will find someone who can. I have worked with a variety of businesses varying from Solopreneurs' to Corporate Clients. Although our clients have ranged in size, our niche market is helping small and medium sized clients deal with everyday administration tasks, that they just don't have the time and passion for. And the best part for me was that clients could be anywhere in the world.

The biggest lesson I have learnt from this adventure from the start, is that there will always be situations where you are set up to fail, but it is how you deal with those situations and soldier through, and try to keep your head held high and of course your attitude. Every single one of us has our good days and bad days, It makes a difference how we let each of those days affect our lives that counts and how we chose to view those situations. Even when things seem at there worst belief in yourself, never giving up and a positive outlook will help every time. There is always a lesson to be learnt from the negative experiences we go through we

Loren Schmal is the Founder of Cyber PA and lives in Johannesburg, South Africa.

we just need to keep looking for the gift it will bring, albeit eventually.