International Edition
2019
We feel it is high-time the Government as well
as industry associations take the Pet Industry
seriously. In most major industries, there is
always consultation among stake holders taking
place before any major law is passed or changed
would be the right fi t for us as a company to start as we felt
a great connection with their products and the company.
Yes we do have pets currently.
W
hat are the factors that are helping the Indian
Pet Industry grow?
With a rise in nuclear families, there is growing
need for companionship. Th is could be one of the major
factors for increasing adoption leading to the rise in the
number of pets. Moreover, with the rise of the internet,
more and more people are becoming aware of what is
good for the pets and what is not. People are increasingly
becoming aware of brands and why they should buy
quality food or even a toy for that matter. Th is could be
termed as a factor leading to an increase in average spend
per dog. Both these lead to an overall growth in the size
of the Industry.
W
hich countries do you import your
products? How do you assess the need of a
particular products? What support in terms
of knowledge and marketing do you get from your
suppliers?
We work with KONG in the toys segment & Pawz Boots
which are from the US, Wagg & Purr treats from UK,
GiGwi again in toys from Hong Kong and M-Pets which is
a Belgian brand which has products across categories. Th e
fi rst step is to see what brands are available in the category
we have identifi ed and see if there is a gap. Once we feel
there is a gap, we do a thorough research on the brand, the
products, how well they are doing in markets around the
world and the source of ingredients / materials.
Th e brands support to a certain extent possible with
regards to knowledge and marketing and over and above
that we do our share when it comes to marketing and
promotions.
H
ow do you see the growth of pet accessories
business in India?
In the branded space, the pet accessories
market is still a very small market. Th ere is growth
in the segment but also increased competition with
new brands coming in. We feel healthy competition
is always good as it keeps us quality conscious and
increases the choices for pet parents.
T
he Indian Pet Industry is growing at 25 to 30%
per annum perhaps one of the fastest growing
industries in India. Still the Government as
well as industry associations such as FICCI and CII
have not taken the industry seriously? What is your
take on this?
We feel it is high-time the Government as well as
industry associations take the Pet Industry seriously.
In most major industries, there is always consultation
among stake holders taking place before any major
law is passed or changed. Th is does not happen in the
pet industry because of which steps are taken which
are favorable neither to the industry players or the pet
parents. If the pet industry is taken seriously these
instances would reduce.
W
hat is your most important goal towards
contribution to the pet industry?
Th e Indian pet industry is still in its
nascent stage and we believe that there is a lot we
can contribute to this industry and help it grow.
Th ere is a responsibility we all have as being part of
this industry which is not to only make it grow in
terms of monetary value and size but to improve
the overall well-being of pets from a holistic
perspective. When it comes to us being importers
for now, our goal is introduce products which are
healthier and safer for our pets and to promote
responsible selling.
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Creature Companion | • Noida