Interview
PET LIKE THAT
Indian Pet industry is experiencing global impact. In a brief intraction with Creature
Companion Magazine the owners of Pet Like That - importers of globle pet products
are young entrepreneurers keen on raising the bar for pet products in India.
T
ell us something about your company
Pet like Th at.
Pet Like Th at started out of passion for pets
when three friends came together with the thought
of bridging the gap between products available in
developed markets and India. Our Motto has been
very clear from the inception of the company, which
is to bring the best brands globally to India and give
the opportunity to pet parents and their pets to enjoy
them together.
W
hat made you enter pet market and
become an importer of pet accessories?
Do you have a pet?
During our travels abroad, we saw a serious gap
between the brands and products available in
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Creature Companion | • Noida
countries like US & UK vis-a-vis India. Till a couple
of years back, we would constantly have to buy these
products from abroad or ask our friends and family
to get them for us. We did a thorough research both
online and by visiting stores in India and realized that
even though the Indian market is still price conscious,
there is a growing demand for premium products.
Aft er a lot of research on the various categories of pet
products available in the Indian market, we zeroed
down on the toy category as we felt that it would be the
least challenging and the most fun(quite the contrary
though). We also believe that spreading awareness of
mental stimulation as a concept for dogs has been
lacking in Indian pet parents and what better way to
introduce it than with a fun and exciting toy brand as
a tool. Aft er visiting few trade shows, we felt GiGwi