Interzoo Special Zoomark for website | Page 46

Interview PET LIKE THAT Indian Pet industry is experiencing global impact. In a brief intraction with Creature Companion Magazine the owners of Pet Like That - importers of globle pet products are young entrepreneurers keen on raising the bar for pet products in India. T ell us something about your company Pet like Th at. Pet Like Th at started out of passion for pets when three friends came together with the thought of bridging the gap between products available in developed markets and India. Our Motto has been very clear from the inception of the company, which is to bring the best brands globally to India and give the opportunity to pet parents and their pets to enjoy them together. W hat made you enter pet market and become an importer of pet accessories? Do you have a pet? During our travels abroad, we saw a serious gap between the brands and products available in 46 Creature Companion | • Noida countries like US & UK vis-a-vis India. Till a couple of years back, we would constantly have to buy these products from abroad or ask our friends and family to get them for us. We did a thorough research both online and by visiting stores in India and realized that even though the Indian market is still price conscious, there is a growing demand for premium products. Aft er a lot of research on the various categories of pet products available in the Indian market, we zeroed down on the toy category as we felt that it would be the least challenging and the most fun(quite the contrary though). We also believe that spreading awareness of mental stimulation as a concept for dogs has been lacking in Indian pet parents and what better way to introduce it than with a fun and exciting toy brand as a tool. Aft er visiting few trade shows, we felt GiGwi