Interview
Insights from an Indian company which is also an exporter of pet products globally.
In a short talk with Mandeep Singh, we found out about their new division, which
was created as a step towards the proliferation of the Indian Pet Market.
W
e have heard about your
company Ek Tek Pharma.
Recently we saw that you
have started with a new division by
the name of All 4 Pets. We would
like to know something more about it
please.
As you know that Ek-Tek Pharma is a
company based in Ludhiana, Punjab.
It has been operating for almost two
decades now, pan-India. Th ere is a
huge range of herbal and allopathic
products that we have been marketing.
It was purely out of passion for pets and
business that I decided to bring about a
new range of products. Everything has a
saturation point, so if one does not want
that point to be reached, new innovations
should keep on coming. Th is division
is not focused on just pet food, but on
everything that your pets needs from
medicines to accessories.
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on any particular product gaining
popularity. People are becoming more
interested in spending on their pets, be
it medically, physically or palatably. Yes,
there is a new interest that people are
showing these days which is in apparel.
Although, in Europe, it was common for
us to attend this demand of pet clothing,
but in India also, people are ordering for
pet clothes.
W
On your website it is written that you
off er more than 2500 products, so out of
them are there any such products which
are in huge demand all through the year?
Is there any specifi c reason behind the
huge demand for those products? hat do you think about the
medicines and vet services
in India? Are they of
international standard?
I remember those times when there was
a Desi Ilaaj (Indian remedy) to anything
and everything that a pet suff ered
from. If your dog bit you, apply some
mustard oil with turmeric and red chilly
powder; if you cow is physically bruised
and bleeding, mix its own dung with
some alum and apply it on the aff ected
area! (that was gross). If your cat is not
producing babies, tie a black and red
thread around its neck! If your goat one
fi ne day cannot stand up (because of
some nutritional defi ciency) take it as an
omen.
Pet products are in demand all through
the year. We cannot really comment Well, good that people moved away
from such myths. Out of their
Creature Companion | • Noida
compassion, youngsters moved to the
fi eld of veterinary medicine and kept on
advancing with time and technology.
Now is the era, when we have all sorts
of medicinal remedies and therapies for
pets. Th ese are behavioural, homeopathic,
allopathic and naturopathic. So, I can say
that in comparison to what our medicines
and veterinarian services were a few years
ago, we are seeing that even Indian pet
pharmaceutical companies are doing
a good job in making medicines as do
International producers. Hopefully, we
shall soon catch up with international
standards.
D
o you export your products
under the brand name All 4
Pets? What about your presence
in India?
All 4 pets is a division that we have
recently started. It will gain pace, but
currently, all our brand products are
exported mainly under our registered
name Ek-Tek pharma. We have used the
brand logo of All4Pets for a few products,
though. We have a Pan India presence.
Th anks to the support and love pf pet
parents. We believe that as production
and authenticity of pet products in India
grows, we will also be able to take it to the
global level as retailers.